Strategic acquisition aims to empower creators and boost user engagement across platforms
Los Angeles-Business:
Xsolla, a global video game retailer, has announced the acquisition of LF Groupa leading digital solutions company for gaming communities. This strategic collaboration is expected to transform how developers connect with their audiences and manage transactions across different platforms, integrating advanced technology to enhance the experience for creators and players.
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(Graphics: Xsolla)
“Investing in technology and providing innovative solutions that improve the gaming experience for developers is a core element of our strategy,” said David Stelzer, President of Xsolla. “This acquisition will significantly enhance our capabilities by integrating LF.Group’s technological strengths into our business.”
LF.Group has been instrumental in providing gamer communication solutions, primarily through its advanced Discord bot technology, which is key to this acquisition. This technology facilitates enhanced interactions and transactions within gaming communities, in line with Xsolla’s strategy to support game developers and publishers in effectively monetizing their content.
Alexey Moisenkov, CEO and co-founder of LF.Group, emphasized the shared goals of the acquisition. “We are excited to bring our technology and vision to Xsolla. Together, we aim to create a more connected and transaction-friendly gaming environment, expanding beyond traditional platforms to include major messaging services like WhatsApp,” he said.
The collaboration will focus on Xsolla’s commerce solution, Xsolla Mall. This solution facilitates the distribution of game content through branded stores dedicated to influencers and direct-to-consumer stores. It aims to expand the influencer acquisition network and increase the distribution of virtual items and game keys globally. As the integration progresses, the two companies are committed to focusing on the end-user experience, ensuring that the innovations developed are impactful and easy to use.
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