The move signals xAI’s broader push into the enterprise and developer markets, where AI-driven automation and decision-making tools are in high demand.
“Grok 3 is stepping into a fiercely competitive arena alongside ChatGPT and Microsoft Copilot, and its success will depend on real-world performance in code generation, automation, and enterprise AI workflows,” said Abhivyakti Sengar, senior analyst at Everest Group. “If xAI delivers on its promises, it could disrupt the market. However, before enterprises integrate Grok 3, CIOs must rigorously evaluate its security and compliance measures.”
Grok 3 is now available to Premium Plus subscribers on X. xAI is also launching a new subscription tier, SuperGrok, which will provide access via the Grok mobile app and website.
