ray ban sales Meta’s AI-Powered Smart Glasses It has increased in recent months. This sector seems to be growing at a pace sufficient to attract the attention of major technology companies. Among these companies are: Googlewhich will seek to strike a deal with Ray-Ban to make smart glasses. twinHowever, Meta seems to have the upper hand.
Meta, buoyed by the success of Ray-Ban smart glasses with its Meta Assistant, wants to buy 5% of Essilor Luxottica, Ray-Ban’s parent company. According to recent reports, negotiations between the two companies have reached an advanced stage. However, Google may be trying to “sabotage” the matter.
Google may try to ‘hijack’ Ray-Ban and Meta’s smart glasses deal
Google is reportedly keen to bet big on smart glasses. The devices aim to offer a smart assistant and augmented reality navigation experience in a compact and convenient form factor. The company is also working with Samsung on XR headset Which will arrive this year, as the South Korean giant confirmed this month.
Google is apparently currently looking for the perfect partner to launch Gemini-powered smart glasses, and Ray-Ban seems to be a strong candidate. EssilorLuxottica already has experience in this sector after working with Meta. The company has also worked with Google in the past, manufacturing its own sunglasses. Google glasses.
While Google’s previous attempt at this space didn’t go well, the industry has changed a lot. It’s been nearly a decade since Google Glass was launched. Now, sales of this type of product are growing, so it seems to be gaining more acceptance among people. And the integration of the glasses with Gemini should give it a strong additional appeal.
Google Stealing Ray-Ban Deal From Meta Is ‘Highly Unlikely’
So he said, According to According to The Verge, it is “extremely unlikely” that Google will be able to stop the deal between Meta and EssilorLuxottica. After all, negotiations appear to be at a very advanced stage. However, the source claims that the Mountain View giant has blocked the deal. Recently approached EssilorLuxottica will talk about the possibility of using glasses powered by the Gemini constellation.
So, Google will likely have to look for another partner. It will be interesting to see who the company chooses to make its smart glasses a reality, or even consider the (far-fetched) possibility that Google will “steal” Meta’s Ray-Ban brand for its glasses.
