Samsung Electronics unveiled a record number of new products at its Galaxy Unpacked 2024 event on July 10, including the Galaxy Z Fold6, Galaxy Z Flip6, Galaxy Watch Ultra, Galaxy Watch7, Galaxy Ring, and Galaxy Buds3. Now, the Galaxy AI ecosystem is more powerful than ever with expansion to foldables and wearables.
▲ 3 museums in Paris
On June 11, Samsung underscored its commitment to mobile AI with a panel discussion called Salon d’AI at 3 Mazarium—a modern conference space featuring traditional Parisian architecture. Industry leaders and partners from Google, Qualcomm Technologies, the Organization for Economic Co-operation and Development (OECD) and more joined Samsung on stage for a lively discussion about the future of AI.
▲ (L to R) Dr. Chris Brauer, Lucia Russo, Don McGuire, Won Jun Choi, Jenny Blackburn, Dae Hyun Kim and Supervisor Carolina Milanesi
More than 300 media and attendees were in attendance to hear what the experts had to say. As advances in AI are expected to impact people’s lives on an unprecedented scale, Samsung Newsroom highlighted some of the valuable insights shared by AI Salon participants.
A Human-Centered Approach to Mobile AI
Won Joon Choi, Executive Vice President and Head of Mobile R&D Office, Mobile Experience Division, Samsung Electronics, took the stage and began the discussion.
“With industry leaders and decision-makers on stage today, let’s talk about the future of mobile AI based on consumer experiences, the importance of responsible AI development, and the critical role of collaboration in shaping AI for humanity,” he said.
The audience listened intently, taking notes on laptops and smartphones.
▲ Won Joon Choi of Samsung Electronics
Supervisor Carolina Milanesi, CEO and Founder, Heart of Tech and President, Creative StrategiesThe discussion began by asking participants to share their views on the development of mobile AI.
“When we first developed Galaxy AI, we studied user needs extensively. Our Galaxy AI started with a deep understanding of our consumers,” said Choi. “Based on our research, we developed practical features for Galaxy AI — not just fake features — that provide meaningful experiences for our users.”
▲ Dr Chris Brower, University of London
Samsung then announced the results of a global academic study conducted in partnership with Goldsmiths School of Management, University of London.
“This study with Samsung is the first of its kind at an academic level to understand the impact of mobile AI on quality of life,” said Dr Chris Brower, Director of Innovation at Goldsmiths, University of London. “What we learned gave us a clear indication of the huge potential of AI.”
According to the data, frequent users of AI are more likely to report a higher quality of life than those who rarely use AI. These respondents see AI as more than just a tool to automate tasks.
▲ (Top to bottom) Dae-Hyun Kim of Samsung Electronics and Don McGuire of Qualcomm Technologies
Additionally, participants discussed the role of mobile AI in stimulating creativity and improving productivity. Dae-Hyun Kim, executive vice president of the Global AI Center at Samsung Electronics Research, pointed to the study as evidence that AI will unleash people’s creativity.
“Frequent AI users are twice as likely to express themselves creatively,” he said. “With all this AI technology, we’re making a meaningful difference in people’s lives.”
Don McGuire, senior vice president and chief marketing officer at Qualcomm Technologies, commented on how the results point to the direction AI is heading — moving beyond “quick response” functions.
“We are seeing AI go beyond novelty to truly useful. AI needs to become more suggestive and proactive. Samsung has nailed this with some of the features launched on Galaxy AI,” he said.
Mobile AI Innovation Driven by Open Collaboration
Collaboration emerged as a major topic of conversation. Through open collaboration with Google, Qualcomm Technologies, and others, Samsung is delivering advanced AI-powered user experiences.
▲ Jenny Blackburn from Google
“Launching Circle to Search with the Galaxy S24 series was a great example of collaboration between Google and Samsung,” said Jenny Blackburn, VP of UX, Gemini Experiences and Google Assistant at Google. “It took some time for us to align on how to deliver this feature — to create something that works for everyone across different devices in a range of situations.”
▲ (L to R) Don McGuire of Qualcomm Technologies, Wonjun Choi of Samsung Electronics, and Jenny Blackburn of Google
Galaxy AI’s hybrid AI approach has become another focal point of discussion.
“Years from now, the hybrid approach to mobile AI will be considered the only approach to mobile AI,” Kim said. “Hybrid AI combines the responsiveness of on-device AI with the vast resources and expertise of cloud-based AI.”
Although Samsung has carefully developed its own generative AI model, the company is striving to innovate and collaborate with the goal of developing human-centered AI.
“Scaling AI will require it to be hybrid for many practical reasons but also from a user experience perspective,” said McGuire. “We are committed to working with Samsung, Google and others to bring powerful on-device AI and cloud-based AI together.”
Scaling AI in a Safe and Inclusive Way
Finally, participants addressed the need to promote responsible innovation and develop inclusive AI.
“Regulations are still struggling to fully keep up with the pace of AI innovation,” said Lucia Russo, an economist and policy analyst in the AI Unit of the OECD’s Digital Economy Policy Division. “We want to encourage innovation but not at the expense of ethics or privacy.”
▲ Lucia Russo, OECD
“Privacy is paramount in this age of hyperconnectivity. We aim to deliver innovation and safety based on three core principles – fairness, transparency and accountability,” Kim said. “With the Galaxy AI Dashboard, users can choose cloud-based services or run some features entirely on-device.”
“In the near future, AI will become multimodal to process different types of inputs including text, images, audio and video. At the same time, AI will become contextual to understand the current situation,” he added. “Providing choice and control to users is a constant consideration in mobile AI innovation.”
Galaxy’s first AI media event, Salon d’AI, showcased how Samsung is going beyond technological innovation in its efforts to advance AI by improving quality of life. In its quest to develop AI for all, Samsung is looking to unlock new opportunities through AI – with a focus on enhancing security and open collaboration.
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