Beijing (Gasgo)- Chinese automaker Dongfeng Motor recently held a brand launch event on the shores of the Caspian Sea, announcing the official entry of its new premium brand VOYAH and electric off-road vehicle brand MHERO into the Azerbaijani market. This marks a major expansion of Dongfeng’s presence in the Eurasian market.
During the event, Dongfeng Motor unveiled four flagship models, namely VOYAH FREE, VOYAH DREAM, VOYAH PASSION (branded as VOYAH Zhuiguang in China) and MHERO I (branded as MHERO 917 in the Chinese market). These models include SUVs, MPVs, sedans and off-road vehicle types, highlighting Dongfeng’s broad product lineup and technological prowess.
In the second half of the year, local distributors in Azerbaijan plan to purchase 100 VOYAH and MHERO I vehicles, aiming to provide luxury comfort and intelligent safety to users in their driving experience.
Located in the heart of the Eurasian continent, Azerbaijan is a key strategic market for Dongfeng Motor Corporation’s overseas expansion. In the future, Dongfeng plans to cooperate with its dealer partners to enhance the market product array, attract more car enthusiasts, and deepen its presence in the overseas market through diversified product experiences and marketing activities, ultimately boosting market sales.
